"Voyages are a road map of a culture. It tells you where its people come from and where they are going.”

This week task was that we have to think a creative metaphor that could be used for a Colombian organization that is trying to internationalize a new unknown product in foreign markets.

“Metaphors are used every day. We are all familiar with them and what they are. They help us understand conceptual ideas, convey complex notions and have a shared understanding so that we can talk to each other using verbal shorthand.

Adoption metaphors have a lifecycle. They begin by introducing a new concept. They help us map something new to something we already understand and give us a framework in which to understand the new thing. After a while, the concept isn’t new anymore, and people usually understand it pretty well without needing the original metaphor.” (Rice, 2006).

“Metaphors are very powerful in conveying complex information in a simple way, using things we could relate to in our daily lives. Metaphors are also very memorable.” (Leong, 2009).

The organization I came up with can be a travel company that has alliances in all places of the world, with the best hotels, the best travel guide, and the best places to know. So they objective of the company is to advise people what are the most chic and wonderful places around the world to go.

The metaphor I want to use is, "Voyages are a road map of a culture. It tells you where its people come from and where they are going.” It means that travelling is a way or relaxing that traveling is a way of knowing new cultures and new people. It also express that inside and organizations multicultural personality it is very important, people should be diverse and from all parts of the world.

With our foreign partners we can:

· Create alliances with the best hotels and and with the best agencies, so people could know very amazing places and have a great experience.

Bibliography

Leong, J. (2009, September 01). Making it Memorable With Metaphors. Retrieved September 4, 2010, from Articles base: http://www.articlesbase.com/business-articles/making-it-memorable-with-metaphors-for-business-presentations-1185799.html

Rice, S. A. (2006, July 5). Using Adoption Metaphors to Increase Customer Acceptance. Retrieved September 4, 2010, from Boxes and Arrows: http://www.boxesandarrows.com/view/using_adoption_